iBADMINTONstore.com Appointed English National Badminton Championships Official retail Partner

The 2011 English National Championships will be the eighth successive staging of the event in Manchester which is testament to the special partnership between BADMINTON England and Manchester City Council, and event partners, Carlton, Imperial Consultants and Case Security which www.ibadmintonstore.com now join.
Chloe Passant, Carlton Sports Marketing Executive, said: “We are delighted to continue our association with the English National Badminton Championships and look forward to working with www.ibadmintonstore.com who will help create an enhanced experience for the spectators at the event as well as promoting the Carlton brand.”
www.ibadmintonstore.com is part of the recently formed iSPORTstore business division of sports management company internationalSPORTgroup and will support leading badminton brand Carlton, the championship’s racket and equipment partner, to maximise its presence both in the lead-up and during the event.
Yawar Abbas, Events Manager for Manchester City Council, said: “internationalSPORTgroup have a proven track record in online and event retail and Manchester and the event partners look forward to working with www.ibadmintonstore.com  to further develop the English National Badminton Championships which is a key event within the city’s extensive portfolio.”
"internationalSPORTgroup continue to have an appetite for growth and our agreement with the English National Badminton Championships will be central to our ambitious plans for www.ibadmintonstore.com and expansion within the sport,” said internationalSPORTgroup Chief Executive Officer Paul Walters.
“We have taken a progressive stance in the market where we aim to continue building our own distinctive presence and mark out the blueprint for the future of the company.
www.ibadmintonstore.com has come to fruition after months of meticulous planning and has been designed to provide interesting content for all badminton consumers. Through strong and consistent branding which will complement the colour and excitement of the brands and products which we will offer, combined with the most up to date and informative content and imagery, www.ibadmintonstore.com will present our badminton offering in a way that differs from other ecommerce sites. Whether you are a recreational player, club member or professional you can purchase from our extensive online range of badminton rackets, shuttlecocks, footwear, clothing, luggage and accessories from the world's leading brands in the secure knowledge that you will receive the highest levels of service at every stage of your purchasing experience.
“We are confident that our relationship with the English National Badminton Championships will allow www.ibadmintonstore.com to significantly increase its profile and establish itself as the definitive online badminton store and a ‘must visit’ for all badminton fans and consumers,” added Walters.
Issued by media@isportgroup.com on behalf of the iSPORTstore Limited

The organisers of the English National Badminton Championships 2011, to be staged at the National Cycling Center in Manchester from the 4th to 6th February, have announced the appointment of www.ibadmintonstore.com as Official Retail Partner.