ROWE Motor Oils Announced As British Squash Grand Prix Title Sponsor

The ROWE British Grand Prix – Manchester 2010 is the first event of a pioneering three year agreement between event promoters internationalSPORTgroup™ and Manchester City Council and will be the first European Super Series event on the restructured Professional Squash Association (PSA) World Tour, boasting the largest prize money offered by any World Tour ranking event in Europe.
“We are very excited at being able to extend our relationship with ROWE Motor Oils to include title sponsorship of the British Grand Prix,” said internationalSPORTgroup™ Chief Executive Officer Paul Walters.
The support of ROWE Motor Oil has been significant in helping the championships achieve the PSA Super Series prize level and we are very excited at the prospect of working closely with them in establishing a hugely successful long term addition to the Men’s World Tour”.
“ROWE Motor Oils are a great supporter of sports in Germany, were they are based, and it is testament to the increasing international appeal of the sport that they have chosen to support the British Grand Prix to deliver international exposure for the company as they seek to achieve greater global penetration and sales,” added Walters.
Michael Zehe of ROWE Motor Oils, said: “We are delighted to be title sponsor of the British Grand Prix and look forward to working with the internationalSPORTgroup™ and other event partners in welcoming the world’s finest squash players to Manchester for such a prestigious tournament which will attract thousands of sports fans to the city.
“Our promotional and marketing activities, consistent with many of our competitors, has traditionally been focused around motor sports, however we have been very pleased with the exposure and return that we have received from our existing relationships within squash and this latest agreement is an obvious extension of our sports marketing strategy” added the company’s Founder and Chief Executive Officer.
As one of ten PSA Super Series events, the ROWE British Grand Prix establishes Manchester alongside other major squash destinations including New York, New Delhi, Cairo, Canberra, Hong Kong, Kuwait City, Doha, and Saudi Arabia.
Tickets for the ROWE British Grand Prix – Manchester 2010 to be held at the National Squash Centre in Manchester, England from the 15th to 20th September 2010, can now be booked online at, or by telephone on 0844 870 0000. For further information visit or email
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Sports management company internationalSPORTgroup™ have announced ROWE Motor Oils as title sponsor for the British Grand Prix Squash Championships to be staged at the National Squash Centre in SportCity, Manchester from the 15th to 20th September.