The No .1 priority is to appoint a Performance Director and BADMINTON England today began their search for the man or woman with the qualities and credentials needed to guide England and Britain’s players to the top.
Emms, the 2004 Olympic mixed doubles silver medallist and 2006 World champion, retired from international badminton after the Beijing Games in August and will be a hard act to follow but Adrian Christy, Chief Executive of BADMINTON England – the lead Home Nation charged with delivering the Olympic programme ­­– is a man on a mission.
Christy is determined to move quickly in his search for the right person to lead the new generation of talented players waiting in the wings for their chance to compete in London 2012. “I want them appointed by Christmas,” he said.
Christy is quick to point out that there are big events coming up beginning next February when the European Team Championships comes to Liverpool and in April 2010 the European Individual Championship will be staged in Manchester. In 2011 London will host the World Individual Championship in a perfect countdown to the London 2012 Olympics.
 “It’s a chance to make home advantage count in our quest for medals and success and we can’t afford to waste this opportunity,” he said. “I want to see us up there as the best in the world by 2016. After our Olympic medal success in Sydney and Athens, we missed out disappointingly in Beijing. We want to more than make up for that in London.
“We saw what sports like cycling, swimming and rowing achieved in Beijing and we are looking for a person with the same drive and passion to produce medals for England and for Great Britain in badminton.
“The successful applicant will be responsible for two World Class programmes – England’s and Team GB. We are looking for a highly-motivated, strategic leader who can bring an unparalleled attention to detail to the role. It is a tremendous opportunity for someone to make a significant contribution to our aspirations.”
“We want someone with significant experience in Elite sport, someone with highly-developed leadership skills who has achieved success as a medal-winning leader at Olympic and World level. We are determined to find that person – and quickly.”
For full details of the Performance Director role, please log on to www.badmintonengland.co.uk
Issued by BADMINTON England

Plans have been unveiled to develop the young prospects hoping to follow in the footsteps of badminton star Gail Emms as England step up their quest to become the best in the world by 2016.